Everything you touch, he’s made.
Sam has spent a decade building systems and automations for small and mid-sized businesses. At Puck he owns everything a client or candidate touches, from the software to the way a short list is presented.
The role page and the short list are his.
Sam owns everything a client or candidate touches at Puck: what you see of the platform, the way we present people, the way we communicate.
So the page your role gets, and the short list you read with our notes behind every name, are his work. He's the product and UX owner. Ashley builds the platform underneath.
He's obsessive about craft. Not just whether something works, but whether it's genuinely good to use.
- Owns
- Everything you touch
- Product and UX
- Owner
- Platform
- Built by Ashley Copp
- Short list
- The way it’s presented
A decade of building systems that businesses grow on.
Sam started out in agency land. He has spent the decade since building systems and automations for small and mid-sized businesses, and the products and experiences ambitious B2B companies grow on.
- 2017
Tribecto Automations
His first business. CRM, marketing automation and sales funnels for service businesses, for nearly seven years, and an Ontraport Certified Consultant through the same years.
- 2022
Natural
Founded Natural, a design partner for B2B SaaS and service businesses.
- 2023
BUILT
Co-founder of BUILT, digital marketing and growth for UK trades.
- 2024
Infraction
Co-founder of Infraction, a fractional executive community. He built the events, the community and the website, and spoke with hundreds of the fractional executives who applied.
- 2025
WorkInDTC
Co-founder of WorkInDTC, where he leads product: the UX and the UI.
“If the experience isn't right, the product isn't right.”
“Implementation is rarely just a technical challenge. It's relational. It's adaptive.”
