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TwinklingTree presents · via PuckOpen roles · Decorative lighting brand
Now castingPerformance Creative Strategist

UK, fully remoteFull-time · strategist to senior£50k to £75k plus bonus

Apply for the part Read the part first

TwinklingTree in numbers

$45M+
Run rate this year
$10M+
Paid social a year
02 · The company

TwinklingTree sells decorative lighting people fall a little bit in love with. Fairy-lit trees, tulip lamps, glowing gardens. Warmth you can plug in.

Behind the storefront sits an AI-native operation: in-house software, automations and a creative engine that ships in days.

Client
TwinklingTree
Kind
Decorative lighting brand
Run rate
$45M+ this year
Paid social
$10M+ a year

Figures from TwinklingTree.

03 · On set

Stills from TwinklingTree’s own catalogue. Every one has had a brief, a hook and a test behind it. The next ones are yours.

Production
Stills
5
  1. Starburst lights along a garden path at dusk

    Still 01Starburst garden lights© TwinklingTree

  2. Tulip lights glowing on a sideboard

    Still 02Tulip lights© TwinklingTree

  3. Dandelion lights in a glass vase

    Still 03Dandelion light© TwinklingTree

  4. Cat lamps in stained glass

    Still 04Cat lamp© TwinklingTree

  5. Flame lanterns on a garden table

    Still 05Flame lanterns© TwinklingTree

04 · The part

You develop the research, audiences, concepts and briefs behind the paid social creative, then read the results and turn the learning into the next round of tests.

AI speeds up the research, ideation and production. The judgment stays yours.

$10M+
Paid social a year behind your concepts
Days
From concept to market
  • 01Customer research
  • 02Hooks, scripts and storyboards
  • 03Production-ready briefs
  • 04Structured tests
  • 05Hook rate, hold rate, CTR and CPA
  • 06Feedback to editors and AI specialists
  • 07Untapped audiences
  • 08Recorded learnings
The first ninety daysSuccess is set before you start.
  1. Days 1 to 30

    Diagnose and ship.

    Audit the customers, the data, the creative and the briefing. Find the biggest gaps. Start shipping briefs the team can execute.

  2. By day 90

    Winners, or learning.

    Your concepts are producing winners or useful learning, and performance insight shapes production.

  3. Senior scope, by day 90

    The system improves.

    Better workflows across the AI content system, quality standards applied, and one learning system the whole team works from.

05 · The level

One hire. Show us the evidence and we set the level together. The lower half of the range is strategist scope; the upper half is for evidence of senior ownership and results.

The core

Strategist

  • Own customer research, audience discovery and market analysis.
  • Write hooks, scripts, storyboards and production-ready briefs.
  • Review performance and turn learnings into the next round of tests.
  • Give editors and AI creative specialists clear, practical feedback.
With the evidence, adds

Senior

  • Define the operating model for the AI content system.
  • Build scorecards, templates and feedback loops that lift creative quality.
  • Set priorities across audiences, briefing, production and iteration.
  • Partner with media buying on what to test, scale, iterate or stop.
  • Raise the strategic standard of the wider creative team.
06 · What the seat offers

  1. Real budgetInfluence a $10M+ paid social budget. Your concepts get spend behind them fast.
  2. Fast feedbackConcepts reach market in days, with performance feedback on every round.
  3. Shape the toolsHelp improve the in-house AI software and workflows you use every day.
  4. A rising companyOn a $45M+ run rate this year.
  5. Room to growJoin at the level your evidence supports, with room to grow your ownership from there.
  6. WhereUK, fully remote.
07 · Cue sheet

Four gates. Clear all four, apply once with your best evidence, and we’ll set the level together.

  1. Gate 01

    A year or more

    In performance creative, direct response or closely related DTC work.

  2. Gate 02

    Work you can show

    Concepts, briefs, campaigns or results you can put in front of us.

  3. Gate 03

    Fluent in Meta

    Creative metrics and diagnostics, turned into the next test.

  4. Gate 04

    For senior scope

    Ownership, scale and systems you can evidence. Not years alone.

Nice to have: TikTok or YouTube ads, US consumers, UGC or AI creator management, multi-brand work, Motion, Foreplay, Atria or Triple Whale.

08 · Apply

The application · Performance Creative Strategist · TwinklingTree
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09 · Also casting

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PS, Shannon

Don’t tell us you’re passionate. Tell us what you did, what broke and what you’d do differently. That’s the application a founder remembers, and it’s the one I’ll pick up the phone for.

Shannon Press · Senior Talent Manager · Puck