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TwinklingTree presents · via PuckOpen roles · Decorative lighting brand
Now castingPerformance Growth Manager

UK, remote, 9am UK startFull-time · mid to senior£65k to £85k plus bonus

Apply for the part Read the part first

TwinklingTree in numbers

$45M+
Run rate this year
$10M+
Paid social a year
02 · The company

TwinklingTree sells decorative lighting people fall a little bit in love with. Fairy-lit trees, tulip lamps, glowing gardens. Warmth you can plug in.

Behind the storefront sits an AI-native operation: in-house software, automation and AI-assisted page-building that get strong commercial ideas to customers faster.

Client
TwinklingTree
Kind
Decorative lighting brand
Run rate
$45M+ this year
Paid social
$10M+ a year
Sessions
1M+ a month

Figures from TwinklingTree.

03 · On set

Stills from TwinklingTree’s own catalogue. Every one has a landing page, a product page and a checkout behind it. Making those pages sell is yours.

Production
Stills
5
  1. Starburst lights along a garden path at dusk

    Still 01Starburst garden lights© TwinklingTree

  2. Tulip lights glowing on a sideboard

    Still 02Tulip lights© TwinklingTree

  3. Dandelion lights in a glass vase

    Still 03Dandelion light© TwinklingTree

  4. Cat lamps in stained glass

    Still 04Cat lamp© TwinklingTree

  5. Flame lanterns on a garden table

    Still 05Flame lanterns© TwinklingTree

04 · The part

You own conversion rate, average order value and revenue per visitor across landing pages, advertorials, product pages, collections, cart, checkout and post-purchase.

1M+
Monthly sessions behind your tests
10+
Live experiments a month on the roadmap
  • 01The experimentation roadmap
  • 02Customer research
  • 03Landing pages and advertorials
  • 04Product and collection pages
  • 05Cart, checkout and post-purchase
  • 06Offers, bundles and pricing
  • 07Direct-response copy
  • 08Hypotheses and guardrail metrics
  • 09Developer and QA coordination
  • 10Reporting and the learnings library
  • 11Ad-to-page message match
  • 12Test, scale, revise or stop
More on the part

You won’t just recommend tests. You find the opportunity, shape the offer, write the copy, coordinate development and QA, launch, analyse and decide what happens next.

Pricing, bundles and major offer changes go to a weekly commercial meeting. You bring the recommendation and the evidence.

The first ninety daysOne number, set before you start.
  1. Days 1 to 30

    Find the bottlenecks.

    Audit the highest-traffic products, funnels and offers. Build a prioritised backlog and a reporting baseline. Launch the first high-confidence tests.

  2. By day 60

    Build the rhythm.

    Turn the first results into commercial learnings, double down on what wins, and speed up a reliable workflow from research to QA.

  3. By day 90

    Move the number.

    Revenue per visitor up 20%, with a 30% stretch, while protecting contribution margin. A pipeline for 10+ live tests a month, and the next quarter’s roadmap.

05 · What the seat offers

  1. Real volumeMore than a million monthly sessions. Enough to reach significance quickly and learn fast.
  2. Real cadenceA roadmap targeting ten or more live experiments a month. Testing is the job, not a side project.
  3. A direct lineWork directly with the founder, developers, QA and the performance creative team.
  4. Proper toolingConvert.com, Microsoft Clarity, Converge and internal CRO tools, with AI-assisted research and page-building.
  5. Build the systemHelp build the AI-assisted research, copy, page-building and reporting workflow you then use.
  6. The bonusA 20% target bonus, up to 30%, scored on revenue per visitor, contribution margin, validated CVR and AOV gains, experiment quality, execution and reporting.
  7. WhereUK, remote, on a fixed 9am UK start all year.
06 · Cue sheet

Four gates. This isn’t an entry-level role. Clear all four and apply with your strongest landing pages, copy and measurable experiments.

  1. Gate 01

    3+ years in growth

    In growth, CRO or ecommerce, with at least two of them working with DTC brands or a specialist DTC agency.

  2. Gate 02

    Results you can show

    Landing pages, offers or journeys you personally improved, with the commercial result.

  3. Gate 03

    Copy and testing

    Strong direct-response copywriting, and controlled tests you can design and read honestly.

  4. Gate 04

    You own the whole loop

    Research, briefs, development coordination, QA and reporting, without waiting to be told what to test next.

Nice to have: seven to nine-figure ecommerce brands, Convert.com, VWO or Optimizely, Microsoft Clarity, Converge or GA4, paid-social advertorials and message-matched pages, contribution-margin wins, basic design, HTML or CSS, AI-assisted growth workflows.

07 · Apply

The application · Performance Growth Manager · TwinklingTree
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Open the application on its own page

08 · Also casting

All open roles
TwinklingTree · UK, fully remote

Performance Creative Strategist

Own the research, audiences, concepts and briefs behind $10M+ of paid social a year.

£50k to £75k plus bonusRead the brief
TwinklingTree · Hong Kong or Mainland China, hybrid

Ecommerce Sourcing & Operations Manager

Lead sourcing, supplier management, quality and inventory for the brand.

HK$420k to HK$600k or RMB 300k to 480kRead the brief

PS, Shannon

Don’t tell us you’re passionate. Tell us what you did, what broke and what you’d do differently. That’s the application a founder remembers, and it’s the one I’ll pick up the phone for.

Shannon Press · Senior Talent Manager · Puck